Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Some backlinks are inherently more valuable than others. The process of obtaining these links is known as link earning or link building. Earning and giving backlinksĮarning backlinks is an essential component of off-site SEO. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. Tools: Check your backlinks with Link Explorerīacklinks are especially valuable for SEO because they represent a 'vote of confidence' from one site to another. Backlinks are also called 'inbound links' or 'incoming links.' Backlinks are important to SEO.

A backlink is a link created when one website links to another.

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